Why Direct Mails Still Matter a Lot for Local Businesses?

Mailing customers directly was the primary way of contacting potential clients for ages keeping local businesses afloat. Surprisingly, direct mails still help local businesses connect with their clients even today amidst all other online and offline marketing options. Direct mails help local companies establish a unique rapport with customers that no email or common ad can create. Small businesses face many challenges, one the problems that small business gets is related with their HR department and specially with payroll, but business can solvent all their problems with the help of professional in payroll administration services.

Personal bond creation

Direct mails get printed as ads used extensively by small businesses to target their local clients. It can be a letter or a catalog explaining the best features, a discount coupon, or a new product sample. Direct mailing enables the customer to walk into the local shop with the offer mailed to them and buy, creating immediate sales.

Catdi printing has helped several small businesses print direct mails fulfilling all their print marketing requirements through their expert team. Catdi provides expert consulting, help design ads, advertise in various media, and direct mailing services in a package. Personalized and attractive direct mails always win the heart of the customers creating a special bond with local shops they have known forever.

No chance to miss

Newspaper ads, emails, and digital ads capture the people’s attention for a short time, and they often forget it when they see another attractive ad or campaign. Direct mailing sits on their table for a long time, and they can refer to it anytime they want to use the local service. Customers need not search through thousands of emails or scroll through infinite social media posts if they have direct mail from a local shop.

Direct mails are a great way to make the customers notice the beautifully designed advertisements. Everybody checks their mailboxes and opens the letters addressed to them directly, eliminating the chance to miss the ad, which is a great advantage for local businesses.

Brand image building

They can refer to the address and the product features through the marketing materials they received at their doorstep. The physical copy often gets stored when it is attractive, as most people don’t throw away an aesthetically designed direct mail.

The physical copy serves as a souvenir, and it makes the customer feel proud, creating a bond with the local businesses. Though it is just for promotion, customers like it when they receive something directly amidst all the digital buy-me bombarding. Direct mailing kindles the customer to read or glance at the product and its features and create a good image of the local brand in their mind.

Measurable ROI

Local businesses do not have enough money to compete with the big multinational brands and get prime time slots for television ads. Many do not know much about digital marketing and how to make the most out of their investment. Direct mailing helps them measure how many emails they sent, how many customers responded, and quickly calculate the ROI.

Efficient data scraping services help them gather huge mailing lists, which will help them reach many customers. They can effectively canvas the customers without spending much on modern advertising and calculate their investment returns.

Gathering direct feedback

Direct mails are a great way to gather immediate feedback from the customers rather than testing with a focus group. Sending a sample of a product to the customer and making them give feedback for a discount on the next purchase is common among many brands. Local brands ensure the customer uses their product sample, purchases something extra to use the discount, and efficiently gather customer feedback through direct mail.

Direct mailing makes this win-win situation possible without spending much and makes gathering feedback easy for small businesses. It is a great way to understand the target customers and improve the product and pricing based on their requirements.

About Alphagraphics Michiana

Our two Michiana area locations allow AlphaGraphics to be diverse in the products and services offered to our clients. We invite you to partner with AlphaGraphics for all your visual communications needs. We have the capabilities to do both large format and small print jobs. With three large format color printers, lamination equipment, die-cutting equipment, a digital cutting plotter, digital color and black and white machines– production of anything from vehicle wraps and graphics to oversized posters and banners to trade show displays is possible in-house. We also have four digital presses that feature everything from basic black and white printing all the way to full color plus clear coating printing, allowing us to create print products that make your brand stand out.


22158 Elkhart East Blvd.
Elkhart, IN 46514

(574) 295-1203